Communication

Technology and Communication: Learn It Now to Stay Ahead

By Viesturs Meikšāns6 min read
Presenter using technology to engage an audience

Technology has completely reshaped how we communicate — video calls, messaging apps, social media, email, and now virtual and augmented reality. The relationship between technology and the craft of communication is changing fast, and the speakers who learn the new tools today are the ones who'll command attention tomorrow.

From the black box to anywhere on earth

Live performance is a kind of black box: the speaker holds an audience using voice, diction and non-verbal communication, and nothing else. Virtual reality breaks open that box. It lets your audience experience something happening somewhere else at the very moment you describe it — imagine standing in a conference room while everyone watches a volcano erupting on the other side of the world. Experiences like that don't just illustrate a point; they become lasting memories for every listener.

Augmented reality takes a gentler approach. Using a phone app, your audience can see digital elements layered into the real room around them — diagrams, objects or characters appearing in their own space. Platforms such as PlugXR make it possible to build these custom realities without a development team.

One of the most anticipated arrivals is Apple's headset, which works as a companion to your other devices and adds capabilities like AR-enhanced maps. Microsoft Mesh goes further still, blending virtual and augmented reality into a shared collaboration space where holograms of remote participants appear in the room — a remarkable hint of where meetings are heading.

There are simpler tools, too. Chatbots and virtual assistants let you handle a large audience with the help of artificial intelligence, reaching individual people and guaranteeing that every question gets an answer. And interactive projection mapping — the kind of large-scale projection you see lighting up buildings at city light festivals — can be scaled right down so that anyone can wrap their presentation in living, responsive visuals.

As I like to put it: PowerPoint isn't dead. What's dead is the modern audience's patience for flat, two-dimensional slides. Today you need an arsenal — excellent content combined with an original use of technology.

Seven ways to make a talk unforgettable

You don't need a virtual-reality budget to surprise a room. Here are seven techniques — some high-tech, some delightfully low-tech — that reliably sharpen attention:

  1. Tearing and destroying. There's a deep psychological pull in watching something get torn, broken or deformed. Drawing on the principles of drama, a small act of destruction creates instant tension and focus.
  2. Props. Bring objects, physical materials, even tastings into the presentation. Anything tangible guarantees interactivity and pulls the audience in.
  3. Clothing as communication. Print your phone number, social handle or a QR code onto what you wear. Listeners immediately capture exactly how to reach you — no slide required.
  4. Wagers. Bet the audience that you can cover a topic within a set time, and put a countdown timer on screen. The stakes and the ticking clock create intrigue and a strong sense of connection.
  5. Immersive audio. Hand out headphones so the sound plays straight into people's ears rather than through speakers. It creates an enclosed, private space, sharpens perception and turns a talk into a personal experience.
  6. Background music. Music underneath your material reinforces and intensifies it. Used well, it makes a presentation more memorable, more emotional and far more personal.
  7. Frame yourself like a painting. Video calls have proved how much composition matters. Position yourself slightly off-centre and slightly above the lens, and keep your gaze close and directed straight at the camera — the eyes are your most expressive instrument, so let them connect.

If presence on screen is where you feel weakest, it's worth pairing these tips with the fundamentals of non-verbal communication so your body reads as steady and trustworthy on camera.

Technology serves the message — never the reverse

Here's the catch that most people miss: in communication, technology is never the point. What sets you apart from every other presenter isn't the gadget — it's how you use it. Surprise yourself first, and the audience will follow. But remember the hard limit: without substance, no technology can stand in for genuine quality of content. Learn the tools now, build something worth saying, and you'll be ready for whatever comes next.

Work on it 1:1

Make technology work for your message

A director can help you choose the right tool for the moment — and keep the tech in service of your content, not the other way round. Get hands-on feedback on slides, screen presence and stagecraft from Viesturs Meikšāns — online or in person.